Once a luxury indulgence, Haagen-Dazs faces an identity crisis in China

“A cone costs RMB 50 (USD 7), and almost RMB 100 (USD 14) for something a little fancier. I couldn’t afford it as a kid, and now I still can’t.”
In China’s ice cream market, Haagen-Dazs has long been seen as the “Hermes of desserts.” But th
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